> IBM > CMO Study Executive Study
 

CMO Study Executive Study

White Paper Published By: IBM
IBM
Published:  Oct 01, 2012
Type:  White Paper
Length:  8 pages

Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.



Tags : 
roi, customer interaction, customer experience, customer service, customer engagement