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Customer Analytics, Insight and Segmentation

Webinar Published By: IBM
Published:  Nov 28, 2012
Type:  Webinar

Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Today's shoppers expect more from retailers -- better products, service, personalization, information and overall experience. Omni channel customer analytics encompassing interactions across store, web, mobile and social channels are key to understanding and maximizing the value customers experience across all aspects of a retail brand experience. In this session, we will introduce IBM's customer analytics, insights and segmentation solution which brings together diverse consumer information into a single integrated environment for understanding customers and segments.

Tags : 
analytics, insight, segmentation, ibm customer analytics, ibm, products, channel