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Decide eBook: Right Message, Right Customer

White Paper Published By: IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  14 pages

The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.

Tags : 
decision process, profitable engagement, enterprise marketing management, emm, marketing process, centralized strategy, centralized decisioning, customer behavioral data, generating campaign lists, staying relevant, customer relevance, real-time marketing, real-time customer activity, event-based marketing, cross-sell, signal customer interest, manage customer communications, individual customer history, product recommendations, personalized attention to the customer