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The Culture of Content

White Paper Published By: Adobe
Published:  Apr 17, 2017
Type:  White Paper
Length:  24 pages

A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to:

• Define a content marketing strategy
• Use personal experiences to connect with audiences
• Speed up and streamline content flow

Tags : 
customer experience, content marketing strategy, content streamlining, content marketing, customer expectations