analytics

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Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified
    
Neolane, Inc.
Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment
    
Advertise.com
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: SAP     Published Date: Feb 03, 2017
To better understand the benefits, costs, and risks associated with implementation of SAP Business Objects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to provide the conclusions of this cost and benefit analysis.
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SAP
Published By: SAP     Published Date: Feb 03, 2017
To better understand the benefits, costs, and risks associated with implementation of SAP BusinessObjects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to report cost and benefit findings
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SAP
Published By: SAP     Published Date: Feb 03, 2017
The SAP HANA platform provides a powerful unified foundation for storing, processing, and analyzing structured and unstructured data. It funs on a single, in-memory database, eliminating data redundancy and speeding up the time for information research and analysis.
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SAP
Published By: SAP     Published Date: Feb 03, 2017
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
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SAP
Published By: Cisco     Published Date: May 24, 2019
Today’s organizations are becoming more innovative and dynamic by adopting mobility, IoT, analytics and cloud technologies. With this, come growing demands for network scale, agility and threat protection which call for an intent-based network. The Cisco® Digital Network Architecture (Cisco DNA) gives you comprehensive intent-based networking across your campus, branch and WAN with robust wired, wireless, and routing solutions.
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Cisco
Published By: Cisco     Published Date: Mar 22, 2019
Artificial intelligence (AI) and machine learning (ML) are emerging technologies that will transform organizations faster than ever before. In the digital transformation era, success will be based on using analytics to discover the insights locked in the massive volume of data being generated today. Historically, these insights were discovered through manually intensive data analytics—but the amount of data continues to grow, as does the complexity of data. AI and ML are the latest tools for data scientists, enabling them to refine the data into value faster.
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Cisco
Published By: Hewlett Packard Enterprise     Published Date: Jun 17, 2019
"Cloud-based predictive analytics platforms are a relatively new phenomenon, and they go far beyond the remote monitoring systems of a prior generation. Three key features differentiate cloud-based predictive analytics — data sharing, scope of monitoring, and use of artificial intelligence/machine learning (AI/ML) to drive autonomous operations. To help familiarize the uninitiated with specifically what types of value these systems can drive, IDC discusses them at some length in this white paper."
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Hewlett Packard Enterprise
Published By: Zaloni     Published Date: Apr 23, 2019
Although data and analytics are highlighted throughout the popular press as well as in trade publications, too many managers think the value of this data processing is limited to a few numerically intensive fields such as science and finance. In fact, big data and the insights that emerge from analyzing it will transform every industry, from “precision farming” to manufacturing and construction. Governments must also be alert to the value of data and analytics as the enabler for smart cities. Institutions that master available data will leap ahead of their less statistically adept competitors through many advantages: finding hidden opportunities for efficiency, using data to become more responsive to clients, and developing entirely new and unanticipated product lines. The average time spent by most companies on the S&P 500 Index has decreased from an average of 60 to 70 years to only 22 years. There are winners and losers in the changes that come with the evolution of both technology
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Zaloni
Published By: Zaloni     Published Date: Apr 24, 2019
Why your data catalog won’t deliver significant ROI According to Gartner, organizations that provide access to a curated catalog of internal and external data assets will derive twice as much business value from their analytics investments by 2020 than those that do not. That’s a ringing endorsement of data catalogs, and a growing number of enterprises seem to agree. In fact, the global data catalog market is expected to grow from US$210.0 million in 2017 to US$620.0 million by 2022, at a Compound Annual Growth Rate (CAGR) of 24.2%. Why such large and intensifying demand for data catalogs? The primary driver is that many organizations are working to modernize their data platforms with data lakes, cloud-based data warehouses, advanced analytics and various SaaS applications in order to grow profitable digital initiatives. To support these digital initiatives and other business imperatives, organizations need more reliable, faster access to their data. However, modernizing data plat
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Zaloni
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Jul 25, 2019
With digital IT transformation solutions and new business models driven by the democratization of data, advanced analytics, and a citizen-centric approach, HPE helps cities like yours get smarter—and continue to evolve into great places for your citizens to live. Visit hpe.com/info/public-sector to learn how you can take the next step on your journey.
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Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Big data and analytics is a rapidly expanding field of information technology. Big data incorporates technologies and practices designed to support the collection, storage, and management of a wide variety of data types that are produced at ever increasing rates. Analytics combine statistics, machine learning, and data preprocessing in order to extract valuable information and insights from big data.
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big data, analytics, virtualization, cloudera, ibm, sas, sap, splunk
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
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sd-access, segmentation, network fabric, wan, automation, cisco, analytics
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
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anomaly detection, trust modeling, event classification, entity modeling, relationship building, internet scrapers
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Mar 05, 2018
The competitive advantages and value of BDA are now widely acknowledged and have led to the shifting of focus at many firms from “if and when” to “where and how.” With BDA applications requiring more from IT infrastructures and lines of business demanding higher-quality insights in less time, choosing the right infrastructure platform for Big Data applications represents a core component of maximizing value. This IDC study considered the experiences of firms using Cisco UCS as an infrastructure platform for their BDA applications. The study found that Cisco UCS contributed to the strong value the firms are achieving with their business operations through scalability, performance, time to market, and cost effectiveness. As a result, these firms directly attributed business benefits to the manner in which Cisco UCS is deployed in the infrastructure.
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big data, analytics, cisco, value, business, enterprise
    
Cisco EMEA
Published By: Spectrum Enterprise     Published Date: Jun 05, 2019
The success of every business is driven by the quality of its connections, whether with clients, employees, investors, suppliers, manufacturers or other key stakeholders. Increasingly, these relationships are measured through data-driven analytics, enhanced through video communication, and empowered through cloud computing and collaboration. As the volume of data grows, so do bandwidth requirements.
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Spectrum Enterprise
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Consider the key trends driving the modernization of the data infrastructure: focus on governance, mobilization and analytics. And take a look at the technologies that make up modern data infrastructure, including artificial intelligence (AI), flash storage, converged and hyperconverged platforms, and software-defined infrastructures. Read this e-book to observe the key trends driving the modernization of data infrastructure and see how organizations are adapting and flourishing in a data-driven world.
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Hitachi Vantara
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
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