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Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
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Kapost
Published By: Cisco     Published Date: Nov 30, 2016
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it.
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Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Beginning with a brief overview of private cloud computing and the evolution of on-premises private clouds, we will compare Cisco Metapod to options from VMware and the OpenStack community. We’ll also describe Cisco’s unique OpenStack as a Service (OaaS) operating model, and present Total Cost of Ownership (TCO) analyses that compare Cisco Metapod to VMware vCloud Director and an OpenStack Do-It-Yourself (DIY) strategy.
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Cisco
Published By: Panduit     Published Date: Oct 28, 2015
The Vatican Apostolic Library implemented the Panduit Integrated Data Center Solution to create a robust and highly available network infrastructure to support the conservation of its literary treasures.
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panduit, integrated data center, data center, network infrastructure, storage
    
Panduit
Published By: IBM     Published Date: Jan 06, 2015
BYOD (Bring Your Own Device) is not just a trend anymore, it's becoming a reality for today's successful organizations. The growing mobile workforce expects to connect to the corporate network anytime, anywhere, using the mobile device of their choice. And as more and more companies start to adopt social business technologies they are finding that leveraging cloud and mobile together can help them work more efficiently.
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byod, mobile workforce, social business technologies, mobile apoption, mobile efficiency
    
IBM
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Your employees are your secret weapon and your competitive advantage. Imagine how your business would thrive if you could multiply your workforce’s impact without adding to the payroll! Through 5 talent strategies, your organization can do just this by increasing the productivity of each employee.? In our?new whitepaper,?“Shifting the Employee Productivity Curve with Smart Talent Management Strategies,” you'll learn:? What the employee productivity curve is and how shifting the curve impacts your organization's bottom line. 5 practical measures you can take to enhance employee productivity.? Stories of organizations that have successfully shifted the curve. Your organization has already seen how adopting talent management solutions can impact employee productivity. Download this paper to learn what else your organization can do to shift the curve even further. "
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Cornerstone OnDemand
Published By: Cisco     Published Date: Jan 05, 2016
As software continues to ‘eat the world’ in today’s app economy, companies need to adapt to changing business models, globalization, and increasing regulatory compliance. Under pressure to support strategic business objectives, IT is rapidly embracing cloud technologies. Cloud adoption has steadily gained acceptance because it promises to help you achieve your business goals faster, more efficiently, and more cost effectively. Cisco Metapod™ is an excellent solution to some of your organization’s biggest business and technology challenges. This infrastructure-as-a-service (IaaS) offer delivers a reliable and programmable infrastructure for your application development and operation teams while providing a public cloud experience behind your firewall, on your premises, and with full remote management.
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Cisco
Published By: Cisco     Published Date: Jan 05, 2016
Beginning with a brief overview of private cloud computing and the evolution of on-premises private clouds, we will compare Cisco Metapod to options from VMware and the OpenStack community. We’ll also describe Cisco’s unique OpenStack as a Service (OaaS) operating model, and present Total Cost of Ownership (TCO) analyses that compare Cisco Metapod to VMware vCloud Director and an OpenStack Do-It-Yourself (DIY) strategy.
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Cisco
Published By: Cisco     Published Date: Apr 15, 2016
As software continues to ‘eat the world’ in today’s app economy, companies need to adapt to changing business models, globalization, and increasing regulatory compliance. Under pressure to support strategic business objectives, IT is rapidly embracing cloud technologies. Cloud adoption has steadily gained acceptance because it promises to help you achieve your business goals faster, more efficiently, and more cost effectively. Cisco Metapod™ is an excellent solution to some of your organization’s biggest business and technology challenges. This infrastructure-as-a-service (IaaS) offer delivers a reliable and programmable infrastructure for your application development and operation teams while providing a public cloud experience behind your firewall, on your premises, and with full remote management.
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cloud management, cloud services, cloud management, it infrastructure, cloud application
    
Cisco
Published By: Cisco     Published Date: Apr 15, 2016
Running Tapjoy’s mobile ad platform on Cisco Metapod™ boosts algorithm performance and real-time content delivery. Read more to learn how.
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content management, content delivery, best practices, mobile, performance management
    
Cisco
Published By: Cisco     Published Date: Apr 15, 2016
Beginning with a brief overview of private cloud computing and the evolution of on-premises private clouds, we will compare Cisco Metapod to options from VMware and the OpenStack community. We’ll also describe Cisco’s unique OpenStack as a Service (OaaS) operating model, and present Total Cost of Ownership (TCO) analyses that compare Cisco Metapod to VMware vCloud Director and an OpenStack Do-It-Yourself (DIY) strategy.
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cloud management, cloud services, cloud management, best practices, cloud computing
    
Cisco
Published By: Cisco     Published Date: Apr 18, 2016
Instantly was looking for a private cloud environment that would allow them to reduce costs and keep their headcount under control. Cisco Metapod™ was the answer.
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Cisco
Published By: Cisco     Published Date: Apr 18, 2016
If you’re like most people, the reason you’re looking at OpenStack for a private cloud is because your developers fell in love with public cloud, and you want to give them the same experience, but with better economics, control, and performance of a private cloud. The reality is that instead of looking to replicate the public cloud experience, privately, we often run in to people that want to fiddle with every aspect of the infrastructure and OpenStack® itself. Companies start off looking for a public cloud experience, but quickly become more interested in the choice of hypervisor, network models and storage architecture -- none of which are even up for discussion in a public cloud. These questions aren’t wrong to ask, they just shouldn’t matter to you. What should matter is the experience your developers will have in your private cloud, how your apps will run, and how your private cloud will integrate with your existing systems and apps.
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Cisco
Published By: Cisco     Published Date: Apr 18, 2016
Ooyala manages rapid growth with Cisco Metapod™ to enable efficient, streaming HD video services.
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Cisco
Published By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
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website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing
    
Optify
Published By: HP     Published Date: Sep 08, 2014
Every ten to fifteen years, the types of workloads servers host swiftly shift. This happened with the first single-mission mainframes and today, as disruptive technologies appear in the form of big data, cloud, mobility and security. When such a shift occurs, legacy servers rapidly become obsolete, dragging down enterprise productivity and agility. Fortunately, each new server shift also brings its own suite of enabling technologies, which deliver new economies of scale and entire new computational approaches. In this interview, long-time IT technologist Mel Beckman talks to HP Server CTO for ISS Americas Tim Golden about his take on the latest server shift, innovative enabling technologies such as software-defined everything, and the benefit of a unified management architecture. Tim discusses key new compute technologies such as HP Moonshot, HP BladeSystem, HP OneView and HP Apollo, as well as the superiority of open standards over proprietary architectures for scalable, cost-effect
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servers, innovative, management, mobility, security, computational, technologies, mainframes, cloud, productivity, workloads, big data
    
HP
Published By: Thawte     Published Date: Oct 05, 2015
When it comes to protecting your website and customers from attack, knowledge is your best weapon. But with ever-changing threats and ever-evolving defenses comes ever-growing potential for common misconception. To help you cut through the confusion, view our essential guide now and separate website security myth from reality.
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website security myths, customer protection, ever-changing threats, website security
    
Thawte
Published By: Cisco     Published Date: Jul 11, 2016
With a global monthly reach consisting of more than 500 million mobile users and billions of requests, Tapjoy historically relied heavily on their IT footprint. They needed an environment that would allow them to accelerate the development and improve the performance of their big data algorithms, which help drive real time decision-making that delivers the best content to their global audience. Tapjoy engineers opted for a cloud-based model to run their big data platform instead of bare metal, prioritizing agility and the ability to scale over bare metal performance. Initially they deployed at AWS, but as the platform grew and their AWS costs increased, Tapjoy began to look for ways to better manage their growing public-cloud spend while increasing efficiency. They needed to do this without compromising the cloud experience they were giving their developers.
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Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Beginning with a brief overview of private cloud computing and the evolution of on-premises private clouds, we will compare Cisco Metapod to options from VMware and the OpenStack community. We’ll also describe Cisco’s unique OpenStack as a Service (OaaS) operating model, and present Total Cost of Ownership (TCO) analyses that compare Cisco Metapod to VMware vCloud Director and an OpenStack Do-It-Yourself (DIY) strategy.
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Cisco
Published By: AlienVault     Published Date: Oct 20, 2017
Threat Intelligence is one of the most critical weapons we can use in cyber defense. Knowing which attackers are trying to target your organization, as well as how, why, and when gives you an advantage when trying to thwart these attacks. In today’s landscape, security researchers are a modern-day version of Sherlock Holmes. They’re constantly analyzing clues to an adversary’s motives and techniques, tracking down their ephemeral footprints amidst the chaos of our cyber community. However, these researches can also make hasty conclusions before all the facts are gathered, and dismiss the most important clues during investigations. This evaluation guide is designed to help you evaluate threat intelligence service providers, so that you can effectively put threat intelligence to work for you. You’ll learn: • The 3 characteristics to look for when evaluating threat intelligence vendors • The most important questions to ask when evaluating threat intelligence vendors and what to listen for
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AlienVault
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: Maponics     Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.
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neighborhood data, neighborhood boundaries, neighborhood database, neighborhood names, neighborhood information by zip code
    
Maponics
Published By: McAfee     Published Date: Jan 20, 2015
Advanced persistent threats (APTs) have been central to network security discussions in the past few years, with many organizations implementing new solutions to protect themselves from this determined type of malware. Yet, cybercriminals continue to be effective in penetrating the network defenses of even the strongest security systems, including some very high-profile enterprises. One of the dirty little secret weapons hackers use to bypass security systems and penetrate even the most locked-down networks are advanced evasion techniques (AETs). While AETs are not a secret among the hacking community—where they are well known and have been in widespread use for several years—there are misunderstandings, misinterpretation, and ineffective safeguards in use by the security experts charged with blocking AETs.
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next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, aet, apt, advanced persistent threats
    
McAfee
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