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Published By: uberVU via HootSuite     Published Date: Nov 08, 2012
Social media has grown out of it's infancy and is no longer an optional task for brands. Emerging with audiences on established social networks is now a key part of business interaction. Learn to tap into social leads with hootsuite.
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hootsuite, social media, interaction, social media leads, tips and tactics
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite
Published By: Workfront     Published Date: Nov 05, 2014
Most marketing executives know that the creative process is central to their success. Branding, design, messaging, campaigns—so much of what a marketing organization does depends in large part on the work of its most imaginative, innovative employees.
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attask, creativity, marketing, innovation, mesaging, branding, design, campaigns
    
Workfront
Published By: Sage     Published Date: Aug 19, 2014
Social media is making a huge impact on the way we use the Internet, communicate with friends and family, network with business colleagues, gather information, and make decisions. In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the company’s reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers. From an HR perspective, it can be hard to tell if social media is your friend or your foe. This white paper discusses how HR can use social media and how it can go wrong.
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sage, social media, human resources, recruit, risk, intellectual property
    
Sage
Published By: Work4™     Published Date: Feb 27, 2013
The essence of great recruiting is to fish where the fish are. As times change, the "recruiting waters" get overfished. This is what makes the profession so highly flexible. Over the course of a decade, the success of one technique creates the demand for the next.
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facebook recruiting, facebook recruitment, social recruiting, employer branding, social media recruitment, recruiting on facebook, how to post a job on facebook, how to recruit on facebook, facebook job page, recruiting through social media, social media for recruiters, social recruiting strategies, facebook recruiting app, facebook recruiting application, facebook recruiting apps, facebook recruiting solution, facebook recruiting tool
    
Work4™
Published By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
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turn, digital media buying, roi, web applications, data management platform, dmp, dsp
    
Turn
Published By: HireRight     Published Date: May 01, 2013
Franchise owners have the benefit of brand recognition and a proven business model and plan. It is up to you, as a franchisee, to make your location successful and this success lies heavily on the staff you hire. Background screening may be required by law for certain franchise employees, depending upon the nature of the business. In all instances, failure to properly screen employees can have serious business and financial consequences. This industry brief outlines the risks that arise from bad hires and how careful background screening can help mitigate those risks.
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hireright, human resources, hr department, investments, properly screen employees, franchise owners
    
HireRight
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce
    
SocialChorus
Published By: IBM     Published Date: Oct 10, 2013
The growth of cloud, mobility, social business and big data mean that botnets, credit card theft, cyber criminals and other external threats pose increasing risk to business continuity, financial stability and brand reputation. Read the white paper, “Preventing security risks in real time,” to learn how this new reality is forcing the evolution of organizations’ defenses to become more intelligent—using global analytics to scale visibility across broad data sets, both diverse and complementary, in real time.
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cloud, mobility, social business, big data, external threats, business risks, business continuity, financial stability, brand reputation, protecting reputation, prevent theft, organizational defenses, global analytics, broad data, real time data, security risks, prevent risks
    
IBM
Published By: Oracle     Published Date: Nov 01, 2013
In today’s lean business environment, companies are maximizing the value of their people. Your people—or talent— are an asset you can leverage to dramatically increase your success. The more you know about your talent, the more you can drive performance. Leveraging talent management can help you capture meaningful information about people, know the talent that is driving results, and act on insight for better business performance. In today’s lean business environment, your people are an asset that can be dramatically leveraged to increase success. This executive brief investigates how organizations can better understand the talent that is driving results.
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zenithoptimedia, oracle, top 10, talent management, best practices of talent management, social recruiting strategy, extend employment brand, engaging line managers, talent shortage, talent management processes, business agility, retain good talent, stock of internal talent
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your video’s effectiveness in social streams.
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branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media, branding
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization, engagement, branding
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
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social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
    
Oracle
Published By: Oracle     Published Date: Nov 13, 2013
In today’s lean business environment, companies are maximizing the value of their people. Your people—or talent— are an asset you can leverage to dramatically increase your success. The more you know about your talent, the more you can drive performance. Leveraging talent management can help you capture meaningful information about people, know the talent that is driving results, and act on insight for better business performance. In today’s lean business environment, your people are an asset that can be dramatically leveraged to increase success. This executive brief investigates how organizations can better understand the talent that is driving results.
Tags : 
zenithoptimedia, oracle, top 10, talent management, best practices of talent management, social recruiting strategy, extend employment brand, engaging line managers, talent shortage, talent management processes, business agility, retain good talent, stock of internal talent
    
Oracle
Published By: Oracle     Published Date: Jul 05, 2017
Your company’s website is up. Servers are churning transactions. The network is pumping data. Life is good. But everything in IT can change quickly. Today’s slightly sluggish network could become tomorrow’s downtime disaster. No matter what challenge may arise, you don’t get extra time, staff, or budget to deal with it. Plus, since the whole company relies on IT, everyone notices when you’re underwater.
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revenue loss, tarnish brand, consumer confidence, dns services, high performing networks, workflow, dns
    
Oracle
Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
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cloud computing, cisco, contact center, best practices, cloud network
    
Cisco
Published By: Dyn     Published Date: Mar 30, 2016
New cloud-based Internet performance management (IPM) services are changing the way organizations monitor, control and optimize their online infrastructures. They fill the gap APM and NPM tools leave behind by providing valuable insights into the dynamics of the Internet so you can make better informed network planning and partnering decisions. The results, you deliver a consistent and reliable customer experience, protecting your brand and your revenue.
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dyn, cloud, ipm, apm, npm
    
Dyn
Published By: Aimia     Published Date: May 09, 2014
Learn the 5 ways a CPG can greatly benefit from customer-brand loyalty and see what areas your organization could use improvement in.
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: HP     Published Date: May 05, 2014
Performance testing solves application issues potentially impacting revenue, productivity, and brand recognition: Discover how Telus has reduced the number of performance issues introduced by IT releases and saved well over $10M in business impact costs (revenue loss/workaround expenses/impact on brand name) since 2011 using HP Performance Center. TELUS is a leading national telecommunications company in Canada, with $10.9 billion of annual revenue and 13.1 million customer connections.
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HP
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
Published By: Adobe     Published Date: Mar 06, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack.
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mobile predictions, adobe, mobile trends, mobile wallets, mobile industry
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar.
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adobe, marketing, creative, digital, profit, brand identity, roi
    
Adobe
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