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Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
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demandbase, web analytics, b2b marketing campaign, optimization, business to business
    
Demandbase
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy, custom content
    
Marketo
Published By: Marketo     Published Date: Aug 29, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns, marketing
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns, marketing
    
Marketo
Published By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
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agile, email, dynamic content, live content in email, crm, real time, marketing, innovative
    
Movable Ink
Published By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMS’s complete end-to-end customer relationship marketing solution.
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pluris, integrated, marketing, life cycle, engagement, data, media, campaign
    
Pluris
Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
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Wyng
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
    
Wyng
Published By: BrightRoll Exchange     Published Date: Apr 03, 2017
Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.
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qsr, qsr marketing, qsr customers, fast food, fast food marketing, casual dining marketing, customer, in-store traffic
    
BrightRoll Exchange
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
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database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
    
Hacker Group, Inc.
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
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direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
    
Hacker Group, Inc.
Published By: Marketo     Published Date: Apr 17, 2014
A definitive guide to marketing and analytics to help answer key questions for your business.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Marketo     Published Date: Apr 17, 2014
This paper provides a guide to what marketing automation is, its features and its advantages.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Marketo     Published Date: Apr 17, 2014
Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing
    
VIDEOHUB
Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe
Published By: IBM     Published Date: Mar 17, 2008
Picking the right servers, storage systems and management software is essential to successful IT consolidation initiatives. In the past, either scaling up (bigger, faster servers) or scaling out (more servers) would have been the answer. But one platform does not fit all needs. Scaling right means picking the scaleup or scale-out approach—or combination of the two—that best fits each situation.
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ibm, move up campaign, ibm move up, scalability, scale, scalable, network management, bladecenter
    
IBM
Published By: IBM     Published Date: Jun 17, 2008
Portals are becoming integral enablers of business and IT innovation for many organizations. From first-generation content aggregation portals to more sophisticated enterprise process portals, organizations have used portal solutions to improve productivity, streamline business processes, enable new Web-based product and service delivery models, and provide IT with a powerful platform for new and composite application development.
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ibm, corporate portal, portal, portals, idc, business process automation, tco, productivity
    
IBM
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