definitive guide

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Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
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marketo, marketing metrics, marketing roi, marketing profits, marketing, marketing analytics, marketing revenue
    
Marketo
Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit, marketing profit, revenue generation, roi
    
Marketo
Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
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marketo, content marketing, marketing strategy, customer engagement, customer interaction
    
TheMarketingScope
Published By: VMware     Published Date: Feb 24, 2017
With Windows 10, Microsoft introduces a consolidated operating system (OS) platform that changes how organizations treat the management of End-User Computing (EUC) environments. This new way of managing Windows is more closely aligned to the enterprise mobile management (EMM) based approaches found in mobile management tools today. This whitepaper provides an overview of how Windows management evolved from a rigid and disruptive PC-centric approach to one offering a flexible and light-touch model. It will also delve into the specific management technologies that Windows 10 introduces, as well as leveraging conventional Windows management tools that are in use today.
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VMware
Published By: Marketo     Published Date: Jul 13, 2015
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
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content marketing, content alerts, content strategies, brand voice, content mix
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
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mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
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customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy, purchase process, automation
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Bronto     Published Date: Jan 20, 2017
In this paper you'll learn: Why browse recovery is a critical component of lifecycle marketing. Best practices for executing a successful program. Demonstrated metrics from an online retailer.
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bronto, e-commerce, customer lifecycle, browse recovery
    
Bronto
Published By: Marketo     Published Date: Jul 13, 2015
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.
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lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, lead score, segmentation
    
Marketo
Published By: NAVEX Global     Published Date: Dec 22, 2017
An effective third-party risk management programme is in your best interest. Not only can you more confidently engage with a growing network of vendors, suppliers, resellers and distributors; but when done effectively, you can have a positive impact on the effectiveness and efficiency of your broad ethics and compliance programme. NAVEX Global research has shown that organisations pursue strong ethics and compliance programmes for myriad reasons, but at the top is a desire to cultivate and maintain a culture of ethics and respect. A strong third-party risk management solution helps organisations realise that objective through engaging with third parties that abide by codes of conduct, that are transparent and communicative and that you can be proud to do business with.
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third party risk management, third party risk, managing third parties, risk management, anti-bribery programme, compliance programme
    
NAVEX Global
Published By: NAVEX Global     Published Date: Dec 22, 2017
Assessment is part of your compliance programme’s necessary life cycle for improvement. We work in an ever-evolving landscape of risk that requires compliance professionals to identify the gaps their programmes have today, and may have tomorrow. Your programme effectiveness as a whole is based on the effectiveness of each one of its parts. So, ensure your assessment is broad as well as in-depth. Programme assessment is not a tick-the-box exercise. It is just as important as creating a company culture and mitigating risk. Remember, if your assessment is thorough and effective, you will have identified weaknesses in your programme and vulnerabilities for risk. Don’t be discouraged by your work to highlight these areas for improvement. Your programme and your organisation will be better for it once you make the necessary adjustments for a robust and effective ethics and compliance programme.
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compliance programme, compliance, programme assessment, definitive guide, improving compliance, ethics and compliance, programme awareness, anti-bribery awareness, ethics programme, risk assessment
    
NAVEX Global
Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening, media listening
    
Meltwater
Published By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
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mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment, mobile personalization, mobile networking, mobile interaction, mobile security, data privacy
    
CrowdCompass
Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
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marketing automation, operational efficiency, marketo
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
    
Marketo
Published By: Marketo     Published Date: Jan 08, 2014
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
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marketing automation, operational efficiency, marketo
    
Marketo
Published By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
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lead generation, marketing, blogging, email marketing, paid programs, optimization
    
Marketo
Published By: Marketo     Published Date: Jun 26, 2015
Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
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Marketo
Published By: Marketo     Published Date: Oct 17, 2016
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Download this definitive guide to learn how to effectively use social media marketing.
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Marketo
Published By: ScriptLogic     Published Date: Aug 23, 2011
Free Whitepaper | The Definitive Guide to Logon Script Replacement
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scriptlogic, desktop management, desktop configuration, dial, vpn, gpo, group policy objects, granular targeting criteria
    
ScriptLogic
Published By: NAVEX Global     Published Date: Mar 21, 2018
The Definitive Guide to Compliance Programme Assessment is a comprehensive resource full of advice and best practices. It is designed to help organisations evaluate and improve their ethics and compliance programmes through industry evidence and insights. Each programme is unique, with disparate risks and various levels of maturity, so not everything in this guide will apply to every programme. It is designed to help you perform a robust gap analysis of your unique programme and guide you through best practices to achieve the next level of programme sophistication right for your organisation.
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NAVEX Global
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