marketing solutions

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Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast
Published By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, personalized marketing channel, mobile solutions, mobile landscape
    
Quantcast
Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions, mobile consulting, ios7 strategy, ios7 consulting, ios7 strategy, ios7 consulting, ios7 marketing, ios7 design, ios7 engineering, ios7 development, ios mobile strategy, mobile app development, mobile app strategy
    
Applico, Inc.
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll
Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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listrak, email marketing, best practices, html, html newsletter, roadmap
    
Listrak
Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
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marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
    
Gold Lasso
Published By: IBM     Published Date: Mar 17, 2009
This Webcast is brought to you by Manufacturing Business Technology, PTC, IBM. It addresses what Companies recognize as the market trends that are driving the need for Product Lifecycle Management (PLM), and how PLM is delivered with alternative business scenarios. Key speakers are Jim Brown, President and analyst of Tech-Clarity Inc, Tom Shoemaker, VP of Solutions Marketing for PTC, and Naseem Rao, Global Solutions Executive for IBM.
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ibm, telelogic, core business values, business continuity, change and configuration management, best practices, plm, market trends
    
IBM
Published By: Infor     Published Date: Feb 27, 2007
American Dairy Brands, a $300M division of Dairy Farmers of America (DFA) which is the largest U.S. dairy cooperative marketing over 45 billion pounds of milk per year, has achieved substantial supply chain savings through Infor's Supply Chain solutions. Infor has given Dairy Farmers of America the ability to successfully manage the supply chain to drive service levels to greater than 99% for their Borden-brand cheese products.
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productivity, supply chain management, customer service, customer satisfaction, dairy, food, infor, scm, enterprise resource management, erp, american dairy brands, borden
    
Infor
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso
    
Gold Lasso
Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
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marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
    
Gold Lasso
Published By: CopiaTECH     Published Date: Mar 18, 2008
Words like “integrated” and “centralized” have been used to describe application software solutions for some years now, often because of marketing messaging that implies more interoperability than the given technology can actually provide to the business customer. The terms are broad enough to be almost meaningless in some instances. In the field of IT security, the sheer range of tools and techniques in the hacker or virus writer’s armory that one must guard against has driven up the number of solutions required to prevent attacks.
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copiatech
    
CopiaTECH
Published By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
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bluehornet, email marketing, mobile text messaging
    
BlueHornet
Published By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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online vs. offline, in-store pricing, online pricing, pricing trends
    
Anthem Marketing Solutions
Published By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
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online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail, e-tail
    
Anthem Marketing Solutions
Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research
Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in once place. Learn how.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social insight, business environment
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the Nucleus Research survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social drives, mobile device, social
    
Salesforce.com
Published By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers.
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Marketo
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage, in association with The Realtime Report, commissioned a survey of 114 digital marketers in 18 countries to determine the Perceptions of Real-Time Marketing. What we learned validated our thoughts. Most importantly we learned that a majority of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology in 2014.
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evergage, marketing solutions, marketing technology, real time marketing, real time technology, digital marketing
    
Evergage, Inc.
Published By: PostUp     Published Date: Sep 25, 2014
Learn how to create an inspiring and exciting email program and see how 13 of the top industry B2C leaders have structured their campaigns.
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postup, email creative, creative newsletter design, creative newsletter, creative email newsletters, email marketing solutions, email campaign, email marketing program, email marketing best practices
    
PostUp
Published By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
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data-driven marketing, digital marketing, marketing development, marketing solutions, big data
    
Pluris
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