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Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: Dell EMC     Published Date: Oct 30, 2019
This white paper from Dell Technologies and Intel® takes a deep dive into overall security preparedness, exploring the top concerns IT pros have about infrastructure security and how they are addressing those concerns. It also takes a closer look at infrastructure security solutions and how partnering with Dell Technologies can help organizations turn comprehensive security into a competitive advantage.
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Dell EMC
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
I Big Data e gli analytics workloads sono la nuova frontiera per le aziende. I dati vengono raccolti da fonti che non esistevano 10 anni fa. Tutti i dati dei telefoni cellulari, i dati generati dalle macchine e i dati relativi all’interazione con i siti vengono raccolti e analizzati. Inoltre, con i budget IT sempre più sotto pressione, l’impatto ambientale dei Big Data non fa che aumentare e pone grandi sfi de per i sistemi storage. Questo documento fornisce informazioni sulle problematiche che le applicazioni dei Big Data pongono sullo storage e su come scegliere le più corrette infrastrutture per ottimizzare e consolidare le applicazioni dei Big Data e degli analytics, senza prosciugare le fi nanze.
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Infinidat EMEA
Published By: ServiceSource     Published Date: Jun 24, 2019
The B2B sales landscape has shifted dramatically, with prospects expecting a much more simplified purchasing experience, personalized and powered by data. Have you been meeting their needs, or falling short?
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ServiceSource
Published By: ConnectWise     Published Date: Aug 22, 2019
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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ConnectWise
Published By: IBM APAC     Published Date: Oct 11, 2019
Several countries in the Asian region are experiencing strong growth in their economies, but a large part of the population of many of these countries remains unbanked. In such a scenario, Techcombank, a bank in Vietnam, knew it had to deliver a differentiated banking experience for its prospective customers. The bank had to transform its IT infrastructure and it zeroed in on IBM LinuxONE because of its ability to handle very large and variable workloads, combined with strong security and cost-efficiency. As a result, it was able to handle 4X the transactions during peak season effortlessly along with 44% lower total cost of ownership while also winning new customers. Find out more.
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IBM APAC
Published By: Cherwell Software     Published Date: Oct 28, 2019
To keep up with the growing needs of students, faculty and staff, higher ed IT departments must deliver a modern and seamless digital experience—often despite significant budget and staffing hurdles. In this peer report, IT leaders at four different universities share how they’re using Cherwell’s IT service management (ITSM) solution to tackle common challenges and create extraordinary results in three key areas: efficiency, campus-wide user experience and enterprise-level innovation. What they’ve accomplished is only the start: • Halving customization and configuration time while boosting user satisfaction • Improving service delivery and enabling campus-wide collaboration • Helping departments beyond IT to pursue their own automation initiatives By replacing legacy systems, automating manual workflows, enabling self-help and much more, IT pros are making radically new realities possible with a streamlined and customizable approach to ITSM. Download the report to read their stor
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Cherwell Software
Published By: Workday     Published Date: Jul 30, 2019
Higher education is facing a crisis. For the first time in years, the pool of prospective students is shrinking, changing, and choosing different options—a trend that could continue well into the next decade. Read this whitepaper to take a deep-dive into the numbers, and discover five ways innovative colleges are bucking trends and boosting enrollment.
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Workday
Published By: OneSource     Published Date: Dec 08, 2010
Have you received your quota for 2011 yet? Wondering how you are going to hit it?as
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webinar, onesource, business intelligence, prospects, lead generation
    
OneSource
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce
    
Ability Commerce
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation
    
WhatCounts
Published By: StoryDesk     Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
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StoryDesk
Published By: Magic Logix     Published Date: Oct 20, 2012
According to Buzz Marketing, 85% of business buyers believe companies shouldn't just present information - they should engage with prospective buyers.
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Magic Logix
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
For midsize firms around the world with 100 to 999 employees, advanced technology plays an increasingly important role in business success. Companies have been adding cloud resources to supplement on-premise server, storage, and networking capabilities. At the same time, growth of mobile and remote workers is also changing how companies need to support workers to allow them to be as productive as possible. Like larger companies, midsize firms must make sure that they are effectively coordinating on-premise, public cloud, and private cloud capabilities. Unlike large companies, though, midsize firms are limited in both financial and technical resources to design and coordinate effective solutions to meet specific needs. Rather than invest in a major overhaul of their IT environments, midsize firms have to move incrementally, supplementing current resources with new cloud and on-premise capabilities that provide the performance needed to prosper in an increasingly competitive environment.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
La transformation numérique est incontournable pour les entreprises de taille moyenne (de 100 à 999 salariés) si elles veulent prospérer dans l’économie numérique. La transformation numérique permet aux entreprises d’augmenter leur avantage concurrentiel au travers d’initiatives telles que l’automatisation des processus métier, l’amélioration de l’efficacité opérationnelle, le renforcement des relations client, et la création de nouvelles sources de revenus basées sur des produits et des services reposant sur la technologie. La transformation numérique est un parcours. Ce parcours commence avec des entreprises qui adoptent une vision centrée sur l’informatique pour favoriser une stratégie elle-même centrée sur les données et les analyses. Le résultat des initiatives de transformation numérique dépend de la capacité d’une entreprise à exploiter efficacement les talents, les processus, les plates- formes et la gestion pour atteindre les objectifs commerciaux de l’entreprise.
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Hewlett Packard Enterprise
Published By: Vmware     Published Date: Nov 01, 2019
Nei prossimi cinque anni, i Chief Information Officer (CIO) in Europa condurranno le loro aziende verso modi fondamentalmente nuovi di fare business.
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Vmware
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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Oracle
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: NetApp     Published Date: Sep 04, 2018
By reading this report, we believe you’ll gain Gartner’s recommendations on five approaches to implementing hybrid cloud storage, including common use cases and the pros and cons of each approach.
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NetApp
Published By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada com a mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com suporte da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade – decorrente das comunicações em qualquer tempo e lugar » Poder computacional ilimitado, disponibilizado pelas diversas plataformas » Computação em nuvem, com acesso facilitado a software e serviços hospedados » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades interna e externa
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SAP SME
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