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Published By: Microsoft     Published Date: Jul 20, 2018
Imagine having a relationship with each of your customers that’s built on trust. If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? A new model is emerging in the sales landscape. The entire process looks vastly different than it did just a few years ago. Although that’s due in part to constantly evolving tools and technologies, the greater difference is in the mindsets of buyers. Understanding that mindset and catering to it is what catapults a successful seller into rock-star seller status. While this shift brings new possibilities, every stage of the selling process is also rife with new challenges. Greater access means more noise. Countless resources make it difficult to bring real value. These are just a few of the challen
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Microsoft
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
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database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
    
Hacker Group, Inc.
Published By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: IBM     Published Date: Aug 30, 2010
Stronger Measures Have Become Essential To Defend Against Growing Attacks. Database security is the last line of defense, so it deserves greater focus on the protection of private data from both internal and external attacks than IT pros have traditionally given it.
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ibm, database security, enterprise, private data, privacy, intrusion, information security policies, auditing, monitoring, encryption
    
IBM
Published By: NeoSpire Managed Hosting     Published Date: Sep 01, 2009
How can a company decide what the right decision is when it comes to outsourcing? A growing percentage of companies are reaping the benefits of leveraging technology to streamline business operations and automate their business processes to create greater efficiencies by turning to outsourced web hosting. In today's economy, more and more small to medium sized businesses with no IT staff, or an already over-burdened IT staff, are finding there is no other choice. However, even with companies that have the resources necessary to host their own websites are looking to outsource their hosting needs. For these companies not resources, but the issue of ensuring that the hosting environment is secure, reliable, and scalable is why they look towards outsourcing. Learn the pros and cons of outsourcing and how NeoSpire can help.
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web hosting, neospire, microsoft sql server, oracle, mysql, hosting options, security, costs, minimal operating costs, freeing assets, aberdeen group
    
NeoSpire Managed Hosting
Published By: Cornerstone OnDemand     Published Date: Jan 25, 2011
A safe, healthy childhood should be an inalienable human right, but that is not the case forfar too many children around the world. Each day, 24,000 children die worldwide becauseof poverty. 640 million children are without adequate shelter and 400 million have no access to safe water. Even in a prosperous country like the United States, nearly 40 percent of children live in low-income families, and some communities resemble similarly impoverished areas of the developing world.
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cornerstone ondemand, talent management, learning management, human resources, compensation, onboarding, performance, benefits
    
Cornerstone OnDemand
Published By: Lumension     Published Date: Mar 31, 2012
Don't leave your endpoint unpatched and insecurely configured. Mitigate your endpoint risks by implementing these five tips that will help you keep endpoints patched and avoid preventable attacks.
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vulnerability management, patch management, vulnerability assessment, data protection, data loss, data theft, endpoint protection, compliance, outsourcing, cybercrime, data theft, web 2.0, workforce mobility, malware, encryption, data encryption, regulatory compliance, endpoint security
    
Lumension
Published By: SAP     Published Date: May 11, 2012
Both business and IT leaders will learn: . Why midmarket organizations may have some requirements for BI and analytics programs . How to navigate the many options available, and the pros and cons of various deployment styles . Easy methods and techniques to get started with BI at midmarket organizations . Practical steps and best practices for midmarket BI programs
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midmarket, midmarket business intelligence, smb, small company, small business, medium sized company, medium sized business, intelligence trends
    
SAP
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql, marketing qualified leads, mql, lead generation & automation, lead nurturing, lead funnel, lead tracking, lead scoring, lead intelligence, lead fulfillment, b2b marketing, b2b sales, sales performance optimization
    
The Mx Group
Published By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms, content management systems
    
Percussion
Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: Cornerstone OnDemand     Published Date: Feb 22, 2016
Almost 20% of baby boomers will retire in the next 5 years, taking essential knowledge with them and vacating a significant number of leadership roles. With the Millennial generation now making up the majority of the workforce, outnumbering Gen X-ers, they will undoubtedly have to fill the gaps left by those heading into retirement. While this might be a startling prospect for some organisations, the best approach is to embrace this shift in personnel and train your Millennials to be the managers and executives you want – and need - them to be.
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millennials, leadership, generation
    
Cornerstone OnDemand
Published By: LiveHive     Published Date: Jan 20, 2015
In today’s online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps there’s now a need to not only communicate through digital content, but also to understand the impact of the materials they share. It’s a new era and sales reps require new tools to keep up with it. This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!
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digital listening, accelerate sales, purchase decision, digital content, buying proces
    
LiveHive
Published By: Xyleme     Published Date: May 06, 2015
When learning content is strategic to your business, as it is at Paychex, how do you evolve your content strategy and management practices for maximum impact, efficiency, and alignment? In this session, viewers will learn the critical elements of a content strategy, the pros and cons of single-source authoring and publishing, and some best practices for leading your organization to efficient and effective learning content.
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paychex, learning content, content strategy, management practices, single-source authoring, collaborative authoring
    
Xyleme
Published By: Cherwell Software     Published Date: Apr 12, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: Mitel     Published Date: Sep 18, 2015
Read the white paper "How Cloud Communications Is Opening Up Possibilities (and Floor Space)" to find out why some IT pros are shopping for game tables to go in empty server rooms while others are untangling wires and watching blinking lights—and which cases make the most sense for each approach.
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cloud communications, server rooms, wireless, cloud technology
    
Mitel
Published By: CrowdStrike     Published Date: Nov 28, 2018
The Guide to AV Replacement provides in-depth information from leading security experts that will guide you through each phase of your decision-making process. From the critical elements you need to consider, to how to evaluate and review solutions, you’ll get expert advice that can help you choose a security solution that best fits your organization’s requirements. Before initiating a change from your current AV solution read this guide to learn: • How to plan an AV replacement project and the critical elements to consider • How to measure important factors such as protection, performance and time-to-value when reviewing AV replacement solutions • What prevalent technologies are available and what are the pros and cons of each? • How to measure the efficacy of a solution and what steps you should take to ensure you’re getting accurate results • Why you should consider evaluating CrowdStrike Falcon’s next-gen AV replacement and how it fulfills the criteria outlined in the guide
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CrowdStrike
Published By: Carbonite     Published Date: Feb 22, 2017
There are five essential steps to protecting data and applications from the most common causes of data loss and downtime. IT pros who follow these steps can feel confident in their long-term organizational plan. Read this expert guide from Ben Maas, an independent consultant and system architect who has guided many companies through backup and disaster recovery (BDR) deployments.
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backup, disaster, recovery, bdr, carbonite, environment
    
Carbonite
Published By: Emarsys     Published Date: Feb 14, 2018
Not all marketing platforms offer the same services or features, which is why it’s so important that your RFP helps you compare them accurately. These tips should prepare you to collect the information needed to compare prospective vendors on your terms, not theirs. Additionally, our marketing RFP template was designed to help make the whole process easier. Customize it to meet your specific needs, and be sure you get all the information you need from every prospective vendor to make this important decision. Remember, you wouldn’t partner with just anyone to climb Mount Everest. Selecting the right partner for your marketing platform is an important, strategic, long-term decision, with large-scale consequences. Choose wisely.
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marketing, platform, rfp, vendors, services, optimization
    
Emarsys
Published By: Trend Micro SaaS     Published Date: Sep 22, 2009
Alfred Ashley Group helps small businesses overcome the daunting prospect of buying, installing, and managing computer and telephone system solutions. Building in best-in-class and cost-effective security is vital for meeting customer expectations and achieving the company's revenue and profit goals.
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saas, trend, trend micro, software as a service, trendlabs, email security, security, interscan messaging, service level agreement, sla, virus, spam, phishing, distributed denial of service, ddos, filtering, worry free, security, remote manager
    
Trend Micro SaaS
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive, web analytics
    
Janrain, Inc.
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