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Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: IEX     Published Date: May 27, 2008
As more companies seek out performance management capabilities to gain a competitive advantage or keep pace with rivals who have already established an edge, the decision to build or buy a performance management solution must be considered. This paper will walk readers through the pros and cons of the build versus buy debate in order to help make practical business decisions for long-term success.
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call center management, customer service, workforce management, contact management, iex, contact center, call center, performance management
    
IEX
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation, marketing automation, sales quota, sales training, sales roi, marketing roi, sales efficiency, sales-marketing integration, sales-marketing coordination, crm, customer relationship management, lead nurturing, lead recycling
    
Marketo, INC.
Published By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook, twitter, blog, social networking, social media, collaboration, collaboration tools
    
Citrix Online
Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: WhichVoIP     Published Date: Nov 16, 2012
Download this whitepaper to learn more about the pros and cons of a hosted PBX phone system.
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hosted pbx, voip, voice over internet protocol
    
WhichVoIP
Published By: Webroot     Published Date: Sep 18, 2013
With the exploding use of mobile devices and BYOD, mobile apps represent a major new threat. This infographic reveals some surprising facts about malicious mobile apps, including where they come from, what they do, and what other IT pros are thinking about MMAs. Below are some key highlights: • 73% of IT pros expect mobile threats to their networks will increase in the next 12 months • Mobile threats account for 59% of all malware • 12% of all Android Apps are now malicious
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malicious mobile apps, mobile apps, malware, security, smartphones, mobile threat, mobile device, byod
    
Webroot
Published By: Webroot     Published Date: Sep 18, 2013
Webroot commissioned a study to gauge the prevalence of web-borne attacks, their consequences, and how IT pros are responding. Among the results, the vast majority of companies surveyed experienced one or more types of web-borne attacks in 2012. The survey report also includes recommendations—such as deploying a secure web gateway—for responding to this new threat environment. Key findings include: • 8 in10 companies experienced web-borne attacks in 2012 • The majority of respondents reported significant impacts such as increased help desk time, reduced employee productivity and disruption of business activities • Secure web gateways are a critical component of an effective defense against web-borne threats
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web threats, data loss, security, web gateway, web attacks, security breach
    
Webroot
Published By: McAfee     Published Date: Nov 12, 2014
This white paper guides you through the pros and cons of direct vs. transparent proxies and makes recommendations that will help you secure your company and your users more effectively.
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secure web gateway, direct or transparent proxy
    
McAfee
Published By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
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mobile email, mobile email marketing, digital marketing, email marketing strategy
    
Silverpop
Published By: RingCentral     Published Date: May 14, 2013
The phone allows your business to flourish. It's your lifeline to the outside world and is critical to the image you project to customers. It's your connection to your customers and millions of prospective customers who will reach out to you. That is why selecting the right phone system is important. Read this white paper to learn the 5 mistakes to avoid when selecting a business phone system.
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ringcentral, business phone system, phone system, prospective customers, 5 mistakes to avoid
    
RingCentral
Published By: GoodData     Published Date: Aug 02, 2013
A new sales rep's first 100 prospecting calls are the most critical and shapes their likelihood of success. So, why wait until a new sales rep’s pipeline matures to uncover if they’ll ramp to quota? Instead, let their behavior tell the story by tracking their prospecting and lead pursuit activity stream. Use these 4 metrics for evaluating your new sales representatives.
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GoodData
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
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Adobe
Published By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation
    
Yesler
Published By: Oracle Primavera     Published Date: Oct 09, 2015
This solution brief explores how companies can transform the efficiency of their STO and solve business challenges in six key areas with Oracle’s Primavera Shutdown, Turnaround and Outage Solution. Understanding STO events are a core part of business. Oracle’s Primavera Shutdown, Turnaround and Outage Solution has been developed to support the transformation of your customers/prospects STO business by providing a predictable solution that supports scope, cost, schedule, risk and change throughout the STO event lifecycle.
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oracle, sto, sto business, sto event cycle, shutdown turnaround outage, sto solution, project management, portfolio management
    
Oracle Primavera
Published By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia
    
Acquia
Published By: Mitel     Published Date: Jun 29, 2016
The cloud – and more specifically, cloud communications – is the source of the transformation, which has fundamentally changed the IT landscape. Some IT pros have embraced it. Some are working on migrating to the cloud over time. And others, through choice or necessity, are sticking with a premises-based approach. Read on to find out why some IT pros are shopping for game tables to go in empty server rooms while others are untangling wires and watching blinking lights—and which cases make the most sense for each approach.
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cloud management, cloud services, cloud management, best practices, communications
    
Mitel
Published By: BenefitMall     Published Date: Sep 23, 2015
This report examines the pros and cons of both internal payroll management and outsourcing, so that employers can make an informed decision about which path is best suited for their organization.
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payroll outsourcing, hr outsourcing, payroll, small business owners, payroll management, compliance, turnover, retention
    
BenefitMall
Published By: Intercom     Published Date: Apr 05, 2018
There are few interactions more cringeworthy than a salesperson hard-selling a prospect. They can be awkward, uncomfortable and, at worst, confrontational.
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Intercom
Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo
Published By: SAP     Published Date: Mar 02, 2010
Formal performance-management (PM) methodologies and solutions can give organizations the discipline to prosper during difficult economic times while providing the flexibility to pursue opportunities as they arise. Read this paper and see how you can close the gap between Strategy and Execution.
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sap, bpm, business process management, idg, it management, soa
    
SAP
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
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