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Published By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
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pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team, sales growth, customer profile, scoring, grading, benchmark, nurturing, scoring, buying signals, tire kickers, decision makers, implicit buying signals, autoresponder
    
Pardot
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
    
Junta42
Published By: GoToMeeting     Published Date: Aug 11, 2010
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale. This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
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citrix, virual sales presentation, web conference, virtual environment, sales cycle, prospect engagement, content, strategy
    
GoToMeeting
Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility, bad email, good email, email blast, crafting effective prospecting emails
    
GoToMeeting
Published By: GoToMeeting     Published Date: Oct 06, 2011
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words? This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
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marketing, citrix, prospect, email marketing
    
GoToMeeting
Published By: GoToMeeting     Published Date: Oct 06, 2011
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right. Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, marketing, prospects, email, email marketing, webinar
    
GoToMeeting
Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content, multi-channel content syndication, content marketing, engagement, big data
    
PR Newswire
Published By: IBM     Published Date: Apr 04, 2013
Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
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ibm analytics answers, retail purchase, offer targeting, infrastructure, offer, ibm, software licenses
    
IBM
Published By: Aslan Training     Published Date: Aug 14, 2013
This paper describes the 7 key barriers to successful prospecting, and typical ways that well-meaning inside sales reps unsuccessfully encounter them. But more than a description of these barriers, this paper will give you the approach, methods, and tools that will help you successfully overcome them.
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sales training, sales coaching, prospecting
    
Aslan Training
Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
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grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
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grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
    
Oracle
Published By: Cisco     Published Date: Nov 30, 2016
Every sales professional has experienced the frustration of the follow-up to a meeting — the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don’t feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.
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Cisco
Published By: Coho Data     Published Date: Aug 04, 2014
In this webinar an expert panel will examine the pros and cons of SDN powered scale-out storage architecture.
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coho data, sdn, storage architecture, storage, storage applications, storage power
    
Coho Data
Published By: Arthur J. Gallagher & Co.     Published Date: Oct 26, 2015
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications. Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
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arthur j. gallagher, benefits survey, organizational priorities, medical benefits, pharmacy benefits, wellness, work-life balance, retirement, employee communications
    
Arthur J. Gallagher & Co.
Published By: Microsoft Office 365     Published Date: Apr 05, 2016
The #1 factor driving customer loyalty is the sales experience. This e-book shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you: Leverage sales insights to find the best prospects Communicate and collaborate efficiently from within your CRM tools to improve sales productivity Manage opportunities through a guided sales process for more effective selling Download this e-book now to learn how to help your sales teams stay focused, win faster, and build trust.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Apr 14, 2016
The #1 factor driving customer loyalty is the sales experience. This e-book shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you: Leverage sales insights to find the best prospects Communicate and collaborate efficiently from within your CRM tools to improve sales productivity Manage opportunities through a guided sales process for more effective selling Download this e-book now to learn how to help your sales teams stay focused, win faster, and build trust.
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Microsoft Office 365
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik
Published By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
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ibm, watson, social media, analytics, social media analytics, marketing, marketers
    
IBM
Published By: IBM     Published Date: Jan 05, 2015
Ziff Davis recently surveyed over 300 IT professionals on the state of big data and analytics initiatives in their organizations. The results tell a compelling story: while most IT pros understand the value of big data, actually operationalizing their analytics strategies to deliver usable insights to their organizations remains a challenge.
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big data, it professionals, analytics initiatives, analytics strategies, analytic solutions
    
IBM
Published By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
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lead nurturing, b2b, lead scoring
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
Published By: Dice     Published Date: Feb 10, 2016
Get in the know on what’s driving significant pay increases. • Find compensation trends by tech skill, job title, state, metro and industry. • Discover why 39% of the tech pros anticipate changing employers in the coming year. • Learn what motivators employers are using to retain tech talent.
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reachmail dice, tech salary survey, compensation trends, retaining tech talent
    
Dice
Published By: Global Spec     Published Date: Oct 23, 2009
The ability to find customers, to tap into new markets or new regions that are actively seeking your products, to understand what prospects are looking for . to gain an integrated marketing program and a wealth of practical advice about online marketing - this is the GlobalSpec approach.
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global spec, economic recovery, marketing
    
Global Spec
Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
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jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b, leads, data leads, quality data
    
Jigsaw
Published By: Eaton     Published Date: Jun 01, 2012
Though power protection solutions vary in numerous ways, all but the largest data centers use basic approaches when deploying uninterruptible power systems (UPSs): Either they distribute many smaller UPSs among their server racks or they install one or two large UPSs centrally within or near their server room. This white paper outlines each architecure's pros and cons.
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uninterruptible power system, ups, power back up strategy, distributed power back up scheme, centralized back up scheme, white space, hybrid back up strategy
    
Eaton
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