customer focused

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Published By: Reputation.com     Published Date: Feb 26, 2018
The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
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Reputation.com
Published By: Schneider Electric     Published Date: Jan 26, 2018
The 4th and final event in our Partnering with Certainty Webinar Series, "Customer Demands at the Edge." Customers have lots of decisions to make as they feel their way through the changing IT landscape. Which infrastructure and applications should stay on their own premises (if any) and what can they safely move to the cloud? Fill out your information and click "Register" to watch the fourth and final event in our Partnering with Certainty Webinar Series, “Customer Demands at the Edge: Should I Stay or Should I Go?” This webinar originally aired on December 7th, 2017. This final webinar in our webinar series is focused on ways partners can help customers answer the types of questions above and, in the process, become trusted advisors. We’ll go over how to use tools including the EcoStruxure IT suite to analyze customer traffic and help them decide the best home for each application, whether on-premises or in the cloud. (Hopefully we’ll figure out a way to work in the classic Clash tune as well!)
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Schneider Electric
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: Oracle     Published Date: Nov 27, 2017
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
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communications, telecom, financial services, insurance, technology, retail, wholesale distribution, manufacturing
    
Oracle
Published By: SAP     Published Date: Nov 22, 2017
The digital transformation (DX) of industries is well under way — a transformation that is enabled by the Internet of Things (IoT). The IoT allows organizations to reinvent existing industry processes, augment how they engage with their customers, and accelerate the speed at which they deliver their products and services. This white paper looks at how these digital strategies facilitated by the IoT are reshaping those industry segments that are both asset rich and focused on services rather than products. The paper then explores IoT scenarios that hold great promise and how companies are approaching investment to optimize business outcomes.
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digital transformation, industries, iot, internet of things, customers, products, services, companies
    
SAP
Published By: CA Technologies     Published Date: Sep 25, 2017
Today’s markets move with incredible speed. You’re bombarded with new competitive threats every day— new companies, new products, and new technologies. At the same time, opportunities are opening up like never before, all demanding sophisticated evaluations and quick decisions. To varying degrees, your competitors may already be adopting agile, and their resulting ability to sense, create and adapt to change may soon leave you at a competitive disadvantage. Your organization can’t afford to be in reactionary mode any longer. You need the ability to anticipate change—and to embrace and capitalize on it quickly and with confidence.
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organization, customer focused approach, technology, enterprise, integrations, ca technologies
    
CA Technologies
Published By: CA Technologies     Published Date: Sep 25, 2017
We implemented CA PPM + CA Agile Central within our own organization, to prove out its efficacy as a combined solution, and the results exceeded even our expectations. CA PPM was used extensively in our Global Information Systems (GIS) division, which supports our 12,000 employees across the globe. In order to improve its competitiveness in today’s digital marketplace, GIS wanted to standardize its delivery approach, so they implemented CA Agile Central as well.
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organization, customer focused approach, technology, enterprise, integrations, ca technologies
    
CA Technologies
Published By: Adobe     Published Date: Aug 30, 2017
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.
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Adobe
Published By: SAS     Published Date: Jun 05, 2017
"The connected customer is an individual who is intimately connected to the data, outcomes, decisions and staff associated with any relationship to an organization.  To create personalized experiences, companies across all industries must pursue a more connected relationship with their customers through technology and processes focused on delivering relevant personalized experiences whenever possible. In this report, Blue Hill explores the key traits associated with supporting the connected customer through the internet of things, and provides guidance on why the internet of things will be essential across the general business landscape. "
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SAS
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: MobileIron     Published Date: Mar 21, 2017
Over the past few years, organizations have used a variety of tools and technologies to enable basic mobile device management (MDM) and essential apps like email and calendar. But those capabilities are inadequate for companies that want to move beyond the basics and transform their business processes by securely moving apps and data to the cloud. For AirWatch customers, this means they should start evaluating leading enterprise mobility management (EMM) platforms like MobileIron in order to achieve their mobile transformation goals. Our platform is 100% focused on building today’s modern enterprise architecture, which is quickly shifting core business processes away from legacy technologies and standardizing on mobile devices and cloud services.
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MobileIron
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: Okta     Published Date: Aug 03, 2016
Within 6 months of purchasing Okta, the average customer connects 10 applications, and once up and running, the number increases quickly. But, the average customer could be using twice as many provisioning integrations than they are. Using Okta for single sign-on and a centralized view of your cloud apps isn’t nearly enough. Watch this webinar for a live demo of Okta’s new Access Request Workflow and Access Discovery Report features and learn how Okta Provisioning can bring sanity to your IT processes. Learn about: • Provisioning Workflows • Role & Rule-based Access Control • Security-focused Compliance Reporting
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security
    
Okta
Published By: Pega     Published Date: May 25, 2016
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader. Download this Forrester Wave report and get detailed findings on how well each vendor fulfills Forrester’s criteria and where they stand in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
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best practices, customer service, forrester, wave report, technology
    
Pega
Published By: Microsoft Office 365     Published Date: Apr 14, 2016
The #1 factor driving customer loyalty is the sales experience. This e-book shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you: Leverage sales insights to find the best prospects Communicate and collaborate efficiently from within your CRM tools to improve sales productivity Manage opportunities through a guided sales process for more effective selling Download this e-book now to learn how to help your sales teams stay focused, win faster, and build trust.
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Microsoft Office 365
Published By: Janrain     Published Date: Apr 12, 2016
Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. To resolve these issues and remain focused on their core responsibilities, IT professionals are turning to Customer Identity and Access Management (CIAM) platforms.
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janrain, customer identity, access management, ciam, customer service, records management
    
Janrain
Published By: Microsoft Office 365     Published Date: Apr 05, 2016
The #1 factor driving customer loyalty is the sales experience. This e-book shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you: Leverage sales insights to find the best prospects Communicate and collaborate efficiently from within your CRM tools to improve sales productivity Manage opportunities through a guided sales process for more effective selling Download this e-book now to learn how to help your sales teams stay focused, win faster, and build trust.
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Microsoft Office 365
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: K2     Published Date: Jan 07, 2016
The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw impressive double-digit growth as a result of enterprises slashing costs and boosting worker productivity. Now, executive agendas have shifted to focus on growing revenue, expanding the customer base, and delivering new digital products and services. Enterprise and process architects are reshaping their business cases for BPM around these new drivers. This is not an easy task. However, process excellence will play a critical role for forward-thinking enterprise architects that invest the time to link BPM to new front-office drivers to help the organization drive digital transformation. This report replaces “Building The Case For Your BPM Initiative” in the business process management playbook and provides guidance on developing revenue and customer-focused business cases.
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bpm, business process management, process excellence, best practices
    
K2
Published By: Pega     Published Date: Dec 16, 2015
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader.
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Pega
Published By: K2     Published Date: Oct 08, 2015
This report replaces “Building The Case For Your BPM Initiative” in the business process management playbook and provides guidance on developing revenue and customer-focused business cases.
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K2
Published By: HP Ecommerce     Published Date: Aug 31, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce
Published By: HP Ecommerce     Published Date: Aug 05, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce
Published By: IBM     Published Date: Jul 08, 2015
For years, organizations have recognized that a better understanding of customers can translate to more sales, increased customer satisfaction and reduced customer churn. Initiatives focused on a 360-degree view of the customer have gone a long way toward providing those benefits by synthesizing customer profiles, sales history and other structured data from multiple sources across the enterprise. But today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance that 360-degree view with information from more sources, both within and beyond the enterprise (see Figure 1). Information in email messages, unstructured documents and social media sentiments—previously beyond reach—is now extending the 360-degree view.
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ibm, e360, customer satisfaction, customer retention, sales history, big data
    
IBM
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
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